It also rests on aligned and fair incentives.

Motivating people requires more than overcoming organizational hurdles and winning people’s trust with fair process. While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating-people proposition. For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers it must create a business model that enables the company to make money out of its offering and it must motivate the people working for or with the company to execute the strategy. Lastly, the blue ocean idea index evaluates your value proposition based on the four criteria of blue ocean strategy: utility, price, cost, and adoption.At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. The buyer utility map assists in assessing how your value proposition delivers utility to your customers across the six stages of the buyer experience cycle. The four actions framework helps you identify the factors that you can eliminate, reduce, raise, or create to achieve value innovation.

The strategy canvas is a visual tool that compares your value proposition with your competitors' on the key factors that affect customer choice. To help you measure the impact of blue ocean strategy, you can use tools such as the strategy canvas, the four actions framework, the buyer utility map, and the blue ocean idea index.

Additionally, you must have a reliable and consistent way of collecting and analyzing data and feedback from customers, competitors, and the market. To measure the impact of blue ocean strategy, you need to have a clear and quantifiable goal and a set of key performance indicators (KPIs) that reflect your value proposition and your market position.

Instaling Blue Ocean Strategy